1953 AMC 12 Problem 43

Attempt Problem 43 of the 1953 AMC 12 below, then check your answer against the professionally curated solution from LIVE by Po-Shen Loh. You can also try the full timed exam, view all 1953 AMC 12 solutions, or check the answer key.

All problems are used with official legal permission of the Mathematical Association of America (MAA).

43.

If the price of an article is increased by per cent p,p, then the decrease in per cent of sales must not exceed dd in order to yield the same income. The value of dd is:
11+p\dfrac1{1+p}
11−p\dfrac1{1-p}
p1+p\dfrac p{1+p}
pp−1\dfrac p{p-1}
1−p1+p\dfrac{1-p}{1+p}
Answer: C
Concepts:revenuepercentage changealgebraic equation
Small hint:
Represent the new price and number sold by factors 1+p1+p and 1−d1-d
Big hint:
Equal revenue requires (1+p)(1−d)=1(1+p)(1-d)=1
Solution:
Writing the percentage rates as fractions of the original quantities, equal income requires (1+p)(1−d)=1. (1+p)(1-d)=1. Hence p−d−pd=0,p-d-pd=0, so d=p1+p. d=\frac p{1+p}.
Thus, the correct answer is C.
LIVE by Po-Shen Loh
Programs

LIVE Classes

Self-Paced Classes

Stars

Scholarship

About Us

Who Is Po-Shen Loh?

Email Contact

Newsletter

Jobs

Become a Star

For a more Thought Full world.

© 2026 Expii, Inc.